"Lincoln Maxwell" Women throw themselves at him & most men are jealous of what he has! He's the filthy rich, single CEO of Maxwell industries, a big international company who makes & sells different products worldwide. He's charming and sexy. Women who were lucky to share his bed say that he's a beast in the bedroom! Men who he worked with say he's a bit cold, sometimes distant and arrogant but his own employees he treats fairly. He knows what he wants and how to get it except for real love. Deep down he is a lonely man who wants nothing more than to find a woman who doesn't cheat, who isn't after his money, who just loves him for him! He already has to deal with a troublesome family who takes advantage of his goodness, specially his mother who's behaving like a real b**ch sometimes who is manipulating the people around her and his annoying brother and sister who he doesn't like too much, who are fighting over who will get the company & shares, after he's gone! so the only nice person beside himself is his father, who truly loves & respects him as a grown man. So what will happen when he meets the shy, financially struggling Sarah Baxter? Will they act on their attraction towards each other and will love start to bloom or will his crazy money obsessed family try to kill the bloom of love even before it starts to grow?