The post then seamlessly transitioned into rehashing the earlier rumors about Yulia's scandalous personal life, where she was accused of hooking up with male teachers and classmates. Because this post involved both Yulia and Rebecca, two of the most talked-about figures at the time, it went viral at an unprecedented speed, taking just over two hours to explode across the forum.
With the growing emphasis on copyright protection in the country, plagiarism became absolutely unacceptable in the design industry. Members of the VOGUE forum, much like the magazine's upper management, prided themselves on their sophistication. They supported local brands but would never tolerate a designer with a history of plagiarism. So, when the post went viral, it sparked another wave of condemnation and scorn against Yulia. In contrast, Rebecca was elevated to new heights because of the content.
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