However, there were specific requirements that they were supposed to follow. They had to be discreet in creating intentional hype and were not allowed to pay for trending hashtags or top searches.
But all of them knew the current market conditions well. To become a superstar, the first step was to create enough media visibility and coverage for raising her profile. Also, in order to help with exposure, she had to be the top search term for at least five times a month.
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